![]() Red was the new green was the new Black – nationalist colors that dominated the clothing and fashion, accompanied with African print hats, chains, and medallions. Oh, and don’t forget the activator for your Jheri curls.Īnother trend bubbling up around the late 80’s and early 90’s was Afrocentrism – it was all about getting in touch with your roots, embracing the African culture and lifestyle, man or woman, African or not. brought was starting to set trend in the late 80’s to early 90’s – all LA Raiders or LA Kings everything with black coaches jackets, Starter caps, Nike Cortez, Chucks and some extra dark locs. & Rakim, less was not more, and instead, more was more I would like to make a shout out again to Trinidad James, as he was probably truly inspired by these legends and icons.Īs for the West Coast, the aesthetic that N.W.A. Although the 80’s grew out of its costume-like phase, some were moving forward in time while still stuck in that Halloween mindset. As they grew popular, what they wore grew trendy LL Cool J keeping it real with his Kangol bucket hats and gold rope chains. They released their first single later that year, and continued releasing albums with new artists such as LL Cool J and the first white hip hop group, The Beastie Boys. In 1984, he met a young Rick Rubin, the two of them creating Def Jam out of Rubin’s NYU dorm. In the music industry, Russell Simmons basically ran the scene. Go big or go home, and clearly, no one went home. Aside from those two brands, we had Reebok, Kangol, Fila, Puma, Troop, and later on in the early to mid 90’s, Timberland, Cross Colours, Starter, Girbaud, Tommy Hilfiger, and Nautica.Ĩ0’s fashion became in touch with accessorizing – think big sunglasses, big jewelry, and sneakers with fat laces. Adidas became AdiNEXTed as Nike caught Michael Jordan before his prime, thus dominating streetwear in the sneaker department. ![]() ![]() It wasn’t just track suits and bomber jackets though, oh no. We continue from the previous article with sportswear manufacturers such as Adidas and Nike becoming popular and hitting the hip hop scene and audience. However, how can we begin to neglect the fashion that started from track suits to African roots to hi-top fades? The 80’s and early 90’s were without a doubt the decade of fashion statements, experiments, and fails. When your friend tells you that the party tonight is going to be 80’s themed, you immediately think to bring out your neon shorts and windbreakers, your leotards, your leg warmers, and that side pony-tail or sweat band…or both. ![]()
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